FRED’s blog

One of the great challenges and strengths of FRED is the vastness of the landscape in Cumbria. The lakes and fells here are big. Consequently it takes work of considerable scale to make a big visual impact. It’s the same in the north of Sweden it seems, but they’ve now  got to grips with it and have given planning permission for a 45m high wooden Elk. It’s a lookout post, restaurant and art gallery like no other. Oh, and proof that a lack of daylight in the winter can make you a little unhinged..

Here’s a guy who really understands the concepts behind FRED - bringing art to the public, by putting it somewhere very public. This semi-rural bakers got over 100 visitors a day to see this. Art really does make bread!